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12 Sep 2025

Stellantis UK boss Eurig Druce to headline strategic session at Automotive Management Live

Stellantis UK boss Eurig Druce to headline strategic session at Automotive Management Live

Stellantis UK’s group managing Director, Eurig Druce, will take centre stage at this year’s Automotive Management Live, taking part in a pivotal strategic interview session as part of the one day conference and exhibition show.

The UK’s leading automotive retail industry event is back at the NEC, Birmingham on November 12 and is free to attend for franchised and independent dealer professionals.

Druce, who officially stepped into the role of Stellantis UK’s group managing director in October 2024, has over two decades of automotive leadership experience.

He started in the industry as a graduate trainee at Peugeot and has worked across aftersales, parts, sales and brand leadership within Citroën, Peugeot, and Stellantis.

Now at the helm of Stellantis UK, Druce steers the group’s diverse portfolio, including Vauxhall, Peugeot, Citroën, Fiat, DS, Alfa Romeo, Jeep, Abarth and more, as well as relationships with hundreds of dealerships.

His leadership comes at a critical time, as Stellantis advances the shift toward electrification under the Dare Forward 2030 roadmap, with a key target of 100% battery electric vehicle (BEV) sales across Europe within the next five years.

Druce will have a unique perspective due to Stellantis's breadth of brands, including new Chinese joint-venture Leapmotor, which is on the way to establishing a network of 80 showrooms in the UK before the end of this year.

Other areas to cover include an update on Stellantis' view on agency model, which was put on hold in order to work together with its dealer networks on what an evolved retail model might look like.

Stellantis has also been working hard to address the ‘stop-drive’ recall, with the group's full repair network mobilised to help as many customers to correct their affected vehicles as quickly as possible.

Tim Rose, AM editor, said: "AM Live unites over 1,200 senior industry professionals across franchised and independent dealers, OEM executives and technology innovators.

"Our interview with Eurig will be one of the highlights of the show and act as a strategic anchor for industry leaders who want to understand the future direction of electrification and retail strategy.

"The Strategic Theatre content will also cover key areas for the industry like cybersecurity, finance and emerging new car brands.

"Attending the show is a unique opportunity to learn and sense check the future direction of travel for the industry."

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