Visit CitNOW at AM Live VirtualBack
The shift towards increased digitalisation of the customer journey in motor retail has gained significant momentum over recent months as a direct consequence of the Covid-19 pandemic. OEMs, Groups and Dealers across the UK have reacted quickly to the changing landscape and on the whole positive inroads to digitising the car buying process has taken place. However there are still challenges to overcome and many opportunities to successfully digitise the showroom experience and keep up with the rate of change we are experiencing.
At AM Live, we will exclusively launch our latest combined consumer and industry research study - Accelerating the Digital Customer Experience. Through comprehensive surveys conducted among motorists and retailers across the UK we explore the growing influence of digital interaction on consumer sentiment and buying behaviours, and what dealers can do to meet evolving and diverging consumer needs.
We’ll also be sharing fresh insights during our presentation, ‘Driving engaging customer experiences’, which will explore how video can be used to drive engagement and create strong emotional connections with consumers.
The CitNOW team will be on hand via live chat throughout AM Live to answer all your questions or to arrange a product demonstration with one of our experts.
Join me for CitNOW’s presentation at 10.45am on 21st January and visit our virtual booth at Hall 1, Stand 3, to download our latest fascinating research piece.
By Alistair Horsburgh, CEO at CitNOW