Online won’t replace dealers, but more digitisation is essential
Shifting car-buying entirely into the online arena is so incredibly complex that dealers will be around
for a long time to come, but increased digitisation...
Dealers encouraged to stay in the ‘red zone’ when closing sales
The number of car buyers purchasing a vehicle on their first visit to a dealership has leapt to 40% of all sales, according to figures from lead management...
GDPR: prepare for data protection law or risk £17.5m fine, car dealers told
Car dealers may face millions of pounds in fines if they fail to prepare for the EU General Data Protection Regulation (GDPR), the stricter data protection laws
CitNOW reveals new consumer video research at AMLive 2017
Video is revolutionising communications between car dealers & customers. A best practice session will explore how consumer attitudes to video have changed.
Social media influence on car buying and consumers
More and more car buyers make their purchase decisions using social media, Jeremy Evans, managing director, Marketing Delivery host a masterclass AMLive.
