Automotive Management Live
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November 7th 2019
NEC, Birmingham

2019 Best Practice Sessions

Our popular Best Practice Sessions are back at Automotive Management Live 2019 providing retailers with proven strategies, actionable insights and forthcoming trends and developments to help forward planning. Segmented into easy-to-access essential topic areas, we have turned to the best in the business who draw on their wealth of data and expertise to provide attendees with critical intelligence on developments in the sector.

Free-to-attend seminars for dealer principals, marketing, finance, sales and aftersales management.

The 2019 sessions have been specially devised with AM’s industry partners to provide senior decision-makers, managers and operational executives in automotive retail businesses with additional insights to help with forward planning. The sessions will be direct, highly informative and hard-hitting with tangible advice and tips, designed to be readily implemented on return to the business.

Please note: Best practice seminars are reserved for car retailers and vehicle manufacturers.

Marketing Delivery explores how retailers can take CRM to the next level using social media or SRM to connect with car-buyers and customers and achieve even higher levels of engagement with a precisely targeted approach that’s relevant, compelling and persuasive.

Glass’s provides expert insights into the performance of the 2019 used car market and the trends and influences the sector can expect to see in 2020. This session will provide the story behind the figures for the clarity retailers need to plan their used car strategy.

Autoweb Design focuses on the virtual shop window – the website, exploring latest developments and the need to cater for an increasingly mobile-first audience. Wider digital trends and communications to enable retailers to maximise marketing spend will also be under the spotlight.

Now an established part of the car and van sales process at most successful dealers, online motor retail is developing rapidly. James Tew of iVendi looks at the latest trends including the emergence of blended solutions that enable customers to mix different elements of the sales process both online and in the showroom.

Judge Service highlights the importance of an exceptional online reputation and the value consumers place on peer reviews. Understanding best practice and how retailers should manage online reviews including recognising and actioning essential learnings from customer comments.
CitNOW delivers its latest insights into how video has transformed customer communications and the medium’s transformation from ‘nice to have’ to ‘must have’. Find out what consumers think of video in the automotive retail context and its persuasive qualities.
LivePerson looks at how live chat and instant messaging can meet the expectations of the 24-7 consumer with immediate and informative responses as well as outlining the role of automation, when customers are happy ‘talking to’ chatbots and when humans should intervene.

Chrysalis SolmotiveChrysalis Solmotive shares proven strategies for achieving sustainable growth through improved customer loyalty. The session explores strategies for segmenting your customers, understanding behaviour, using data and machine learning, and the technologies available to help connect with customers now and in the future. When brought together as part of an overarching customer loyalty programme, customer retention follows suit.

Real World AnalyticsReal World Analytics shows how to crunch the numbers to obtain real world insights into customer behaviour turning data and information into action which boosts sales and profits. This session focuses on how retailers can work smarter rather than harder and make data work for the business.

 

Rapid change is on the not-so-distant horizon for the automotive industry

CDK Global takes a glimpse into the not-too-distant future of automotive retailing where rapid change is already afoot tackling some of the challenges retailers need to face including even more digitisation, evolving consumer behaviour and how technology will impact the sector even further.