Live Chat

This session explored how messaging technologies (from chat to Facebook Messenger to WhatsApp) can help the car shopping and purchase process and how you can use them to your advantage. Couper-Evans took us through ‘the Automotive Tango’ that has helped dealers make almost double the number of connections with online shoppers.

In this session, visitors learnt:

• How to do the ‘Automotive Tango’ and best connect with more of today’s shoppers
• Provide a better consumer experience with a smart, seamless way to move people through the car shopping and purchase process
• Find out how to activate every possible connection point
• How to help your team focus on closing ready-to-buy shoppers

Speaker:

Thom Coupar-Evans

UK Sales Director

LivePerson

Why is this topic important to motor retailers?

“The automotive sector is a highly competitive place and the uncertainty of Brexit has only lead to consumers becoming even more cautious with their purchases. In this climate automotive retailers have to maximise the potential of every lead and be available for new opportunities 24/7. Our software allows dealers to offer an "always open" service while cutting through the noise and focusing in on those consumers who are ready to purchase.”

Why should delegates come to see your session?

“The LivePerson Automotive ecosystem combines a full range of communication platforms (SMS, Apple Business Chat, WhatsApp) and offers them along with the coverage of Autotrader and Motors. If you want to continuously get in front of more customers and close more deals around the clock, then this is the only session you need to attend.” 

- Thom Coupar-Evans, UK Sales Director, LivePerson