With online motor retail developing rapidly, James Tew looked at the latest trends including the emergence of blended solutions that enable customers to mix different elements of the sales process both online and in the showroom.
In this session, visitors learnt:
How to make your digital journey and website more relevant and personalised to your customers in 2020
Misleading vehicle and finance information shown online could inadvertently lead to regulation breaches, understand the most commonly occurring issues and how they can be avoided
How technology can be used to avoid non-compliance pitfalls such as presenting deals online when price discounts and finance are promoted alongside added value products
Why is this topic important to motor retailers?
“Many car buyers are happy undertaking as much of the car purchasing journey online as possible and it is inevitable that some will opt to conduct the entire process in this way but there are key areas dealers need to address around compliancy, transparency and personalisation which we will address in our session.”
Why should delegates come to see your session?
“Our session will tackle some of the common pitfalls that we see when dealers advertise cars online which could see them fall foul of FCA regulations. Implementing the right technology, systems and processes results in transparency which generates trust whilst ensuring the FCA’s ‘treating the customer fairly’ or TCF principles are met. Having all these in place will mean retailers are also in the best place to facilitate future end-to-end online sales.”
- James Tew, CEO, iVendi