Marketing Delivery explored how automotive retailers can take eCRM to the next level using social media to connect with potential car-buyers. Evidence suggests dealers can achieve higher levels of customer engagement using a precise and targeted approach to social media and marketing, making a more relevant, compelling and persuasive offer for customers.
In this session, visitors learnt:
A better understanding of how eCRM can improve engagement with potential car buyers
Greater knowledge of how social media marketing can help to target the most appropriate customers
An improved awareness of how ‘lost leads’ can be converted to sales using tailored email and SMS follow-ups
Why is this topic important to motor retailers?
“Every lead counts. Motor retailers can use new eCRM and social media tools to convert ‘lost leads’ into sales. Marketing Delivery’s research suggests that, on average, a third of prospects registered by sales staff as ‘lost’ leads are still looking to buy. Vehicle availability and affordability are cited as the main reasons a prospect didn’t buy – Marketing Delivery helps dealers learn how to keep customers engaged with updates on relevant new stock.”
Why should delegates come to see your session?
“We will explain how our new SocialStock platform can help dealers engage with buyers and prospects more effectively online. Delegates will leave with a thorough understanding of how eCRM and social media can best be used to target new prospects, engage car buyers, and convert enquiries into sales”.
- Jeremy Evans, Managing Director, Marketing Delivery