13th November 2024
NEC Birmingham



Multiple communication systems are a productivity hindrance to users, according to Tagoro Consulting which will be highlighting to retailers how technology can bring together supplier, sales and customer service interactions at Automotive Management Live.


Tagoro will talk to visitors about providing employees with the tools and insight they need to deliver a more responsive, personalised experience across any means, whether voice, video, social, online chat and messaging, inside the business and to the prospective and existing customer base.


Technology advisor Guy Longmore said: “Many motor industry retailers utilise hardware-based voice communication systems in each branch and are likely to use other disparate platforms for messaging, webchat, conferencing, business social and video.


“They cannot correlate the communication activities of the salesforce, customer service groups, back office and head office personnel. They provide little collective insight into the customer experience and take extra effort and cost to service and maintain.”


Tagoro advises retailers to utilise a common platform to identify how customers are engaging with the business whilst connecting to the retailer’s CRM provides a layer of additional context that explains what a customer did but also why and what is likely to happen next.


According to Tagoro, adopting technology that delivers Unified Communications as a Service (UCaaS) typically saves around 30% of the overall cost of on-premise telephony and disparate digital communications.


Added Longmore: “In 2019 voice is still key but communication channels have diversified to team messaging, video and mobile. Younger customers and prospects will prefer messaging, video and chat. Without UCaaS, 70% of employees can lose 32 days a year shifting between an average of 10 different applications an hour.”


Tagoro works with the world’s most innovative technology providers and offers its clients world-class technologies that help drive efficiencies, save operational costs and gain competitive advantage.


Visitors to its Stand B46 can find out how to leverage the latest technology to ensure a retailer’s communications platform truly transforms a company’s interactions with its customers. Tagoro promises to demystify the global technology market and cut through the challenges of adoption, enabling clients to select and acquire the best solutions in a fuss-free, friendly, professional and responsive manner. Show-goers with an interest and requirement in Tagoro’s provider technology services, who agree to meeting or online demo will each receive a Google Home Mini Smart Speaker (one per prospect opportunity).