Free-to-attend seminars for dealer principals, marketing, finance, sales and aftersales management. Stay tuned to find out the 2019 best practice session topics.
The 2018 best practice sessions were specially devised with AM’s industry partners to provide senior decision-makers, managers and operational executives in automotive retail businesses with additional insights to help with forward planning. The sessions were direct, highly informative and hard-hitting with tangible advice and tips designed to be readily implemented on return to the business.
Please note: Best practice seminars are reserved for car retailers and vehicle manufacturers
Alistair Horsburgh, CEO, CitNOW
Drawing on CitNOW’s data, this session identified what customers do after watching a video, the wider customer experience of the new and used car purchase process and the part played by digital communications, particularly video. Now a prominent part in the omni-channel world of automotive retail, video has changed the car buying and owning process and will continue to evolve this space. In addition, CitNOW revealed findings from latest consumer research undertaken in 2018.
Jeremy Evans, Managing Director, Marketing Delivery
Examining the numbers behind the social media phenomenon, Jeremy Evans of Marketing Delivery showed how Facebook advertising is an essential part of the dealer marketing plan. In this masterclass Evans showcased some of the methods and tools used to reach an ever-increasing number of consumers. With real-world examples of campaigns and content that have driven sales, this session showed how to build campaigns that will last.
Neil Addley, Managing Director, JudgeService
Today's customers are sharers and truth seekers. They do research before they buy and when they can, they will tell the world about the critical micro moments of their purchasing journey.
Data analysed from hundreds of thousands of surveys gathered from more than 1,000 British car dealerships reveals there is a direct relashionship between a site's customer satisfaction rating and stock turn, and the numbers are quite astounding. JudgeService can reveal that dealership ratings makes a significant difference on stock turn.
James Tew, CEO, iVendi
With increased confidence from consumers in transacting big ticket items online, dealers and manufacturers are both investigating and investing in ways to deliver an end-to-end online purchase solution. Tew drew on iVendi’s recent Report on Online Motor Retailing which explored the attitudes of consumers, dealers and manufacturers to online motor retailing. With the overarching message that online motor retail is set to grow, this session explored some of the changes and challenges likely to occur.
David Boyce, Managing Director, enquiryMAX
This session explored how data can be used to help build a high-performance sales culture, how simple changes can make a big difference to sales conversion and why each lead should be treated with the highest priority. Sales data should be used every day and at every customer interaction. It can enable better cross-selling from the service department to the sales team to create a low cost and efficient route to generating business.
Anthony Machin, Head of Content, Glass's Guide
Thom Coupar-Evans, UK Sales Director, Contact At Once!
If you want to provide a better consumer experience, you need to cut through the noise in the shopping, buying and after-sales cycles. This session explored how you can do this through conversational commerce—enabling consumers to converse with your company on their own schedule, via familiar messaging apps and using natural language to take action. Many large brands are already taking advantage of conversational commerce, and you can too. Learn how to adapt this approach for the motor industry, helping connect your digital and in-store experiences in one seamless process.
Martin Dew, Digital Solutions Director, Autoweb Design
The website continues to be at the heart of the dealer’s marketing strategy. Harnessing the mass of information generated by your website means dealers can target effectively and increase the likelihood of generating enquiries, which ultimately translates into more sales. From mobile friendly sites to driving web traffic and delivering the right content, this session explored latest developments and website user behaviour to help dealers fine tune their digital strategy.