Find out why digital might reshape the way used cars are sold and how you can evolve and play a more significant role in the dealership of the future alongside your IT colleagues. Gain an understanding of how automotive retailing will change and how marketing will further evolve to reflect new developments.
Discover how digital skills are in huge demand and how having more information on training your team is essential to keep pace with an increasingly technological and digitised retail space. Understand the skills your team needs and the training available to deliver the sophisticated marketing today’s customer demands
Marketing Delivery explores how automotive retailers can take eCRM to the next level using social media to connect with potential car-buyers.
A website is the heart of a dealer’s marketing strategy. Hear Autoweb Design explain how harnessing the mass of information generated by your website means dealers can target effectively, generate more enquiries and ultimately drive sales.
Real World Analytics shows how to crunch the numbers to obtain real world insights into your business, turning data and information into action which boosts sales and profits. This session focuses on how motor retailers can work smarter rather than harder and make data work for your dealership